Digital Mindset Event with Unlocking Potential

Christine Foulds • July 1, 2023

This post was first published in 2019.

It’s almost two weeks ago since I've attended the Digital Mindset event at the Eden Project. The original idea was that I get back home, look at my notes and put all of my thoughts in regard to technology and the changes in digital marketing on paper. But then one day past and then another…and now it’s been almost two weeks since I listened to some very inspiring speakers.

I’m sure I’m not alone in this. It’s a great example how important these events really are because they force you and me to take a step back, leave the desk and venture out. The last time I attended a similar event was back in October 2018 when I went to the Like Minds Festival. The presentations stayed with me for a long time and encouraged me to make a few changes in my day to day work.

It’s past 8pm and there are many other things I should be doing. However, I really feel writing down what the event brought to light and what keynote speakers addressed and sometimes more importantly didn’t mention is really important. It allows me to reflect on the work I’m doing and ask myself if I’m keeping up with the changes that are happening all around me.

So, what are the key things to take away?

1. Don’t use technology for its own sake!

Makes sense but it’s worth keeping in mind. If you think about all the different systems that you’re using ask yourself: Do you really use them to their full potential? Are they talking to each other? Are they really helping you to get rid of your pain points in your business?

I looked at all the various software programmes and systems that I’m using and found that my working life would be a lot more efficient if the technology I use would be better connected to each other. It’s something I need to look at so that I don’t use technology just for the sake of it.

2. Tech vs Humans are the drivers of change!

I really enjoyed listening to this topic as it’s an ethical but also commercial question on how to take our relationship with technology forward. Some are more enthusiastic about the changes technology brings with it than others.

If done right and the balance between tech vs humans is how you feel it should be, this relationship provides us with better relationships and better interactions with our customers as well as a better service for our customers.

3. Tech needs to inspire, respond and service!

I totally agree but I think the implementation is trickier than it appears to be. This is especially the case when you are a one-man / one-woman band who has to do it all. Technology can be the saviour allowing you to do respond and service very quickly and effectively. Personally, I think it’s much harder to inspire people through technology especially as a small business.

Courtesy of Unlocking Potential, below you can find a video introducing all of the keynote speakers.

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Closures, Launches And Everything In Between

June 7, 2024

To say that the last few weeks have been extremely busy would be an understatement. There has been a lot of change over the last few weeks and we’re still in the midst of it. So, what’s been going on? Some brands were let go. Seven of the bingo brands that I was looking after have been sold to a new owner. This meant a lot of handovers, finishing of campaigns and preparing as well as executing the exit strategy well. It was with mixed feelings seeing these brands go as I’ve been working with them for over eight years. However, feelings aside, it was a very good business decision. Some brands were migrated. On top of handing over existing brands, I also managed to migrate one of our current casino brands to a casino environment that we’re already using with the remaining casino brands. This was actually a very smooth process as most of it was handled by our partner Progress Play. Nevertheless, the CRM journeys had to be updated and we also took this as an opportunity to give the marketing material a bit of a refresh. Two of our bingo brands are being launched at a completely new platform with a company in Manchester called Grace Media. This has been very time consuming as we’re starting completely from scratch. I’m getting to know new systems like XtremPush which I’ve not used in the past. Setting up new CRM journeys, promotions, terms and conditions as well as updating the look and feel of the brands has kept me very, very busy. New brand was taken on. As part of the new partnership with Grace Media , we took on a new bingo brand called BOGOF along side our two brands that we’ve migrated to Grace Media. I had the pleasure of going to Manchester and working with the team for a week. What else? On top of that, I started work with a new Klaviyo customer called Blue Line Abrasives . It’s an industry that I know where little about so it’s great to have their team at hand to assist when I have product related questions. What’s next? Over the next few weeks, things should slow down and settle a bit. Fingers crossed.

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Has it really been three years?

By Christine Foulds • September 22, 2023

On a Friday afternoon, when all the main tasks had been done, I wondered when was the last time that I uploaded content onto my blog? I knew it has been a while, but I would have never thought that it was close to three years. Yikes! It’s one of the key rules of digital marketing to stick to a frequency of posting content online but as everyone can see, I failed. Luckily, the reason puts a smile on my face. I'd always hoped that I would be in this position when I first decided to set up FouldsCRM. I’ve just been incredibly busy. Over the last three years, I’ve increased my client portfolio quite significantly. Here is a quick overview: I started to work with the email marketing platform Klaviyo assisting three of my clients to migrate from Mailchimp to Klaviyo. None of them have regretted their decision and have seen a boost in email marketing sales due to changing the platform. I started to manage the CRM for 8 additional casino brands who use the Progress Play software. This was quite work intensive as we were the first ones to run their own CRM out of all of the Progress Play partners. It’s been an incredible 12 months since we took over the CRM. I welcomed back clients that were lost due to COVID which was really lovely. The travel industry was hit especially hard so being able to work with these businesses again has been really rewarding. I joined Mayple as one of their email marketing experts as part of their partnership with Mailchimp. The project aimed to show existing customers how to use the platform more effectively. Even though I thoroughly enjoyed being part of the Mayple community, I decided a few weeks ago to stop as most of the clients are based the United States. The time difference wasn’t working for me and my family. Family always comes first even though I’d have loved to continue working with the Mayple team. I worked on a few ad-hoc projects. Even though my blog and overall website haven’t been updated as much as they should have been, FouldsCRM is busy and I’m open for business!