FouldsCRM Becomes First Certified Mailchimp Partner in Cornwall

Christine Foulds • July 1, 2023

This post was first published in 2019.

I'm very happy to announce that FouldsCRM has become the first certified Mailchimp Partner in Cornwall and the South West. Thanks to Lisa from Content Marketing Cornwall, a press release has been circulated and already picked up by Business Cornwall. Here is what it said:

The internationally renowned email marketing platform Mailchimp has certified Penzance-based email marketing specialists - FouldsCRM, as part of their newly-launched Mailchimp Academy.

FouldsCRM has been a Mailchimp Partner since February 2019. The first in Cornwall. They have used the programme to create hundreds of highly successful email marketing campaigns for clients in the tourism and leisure sectors, both in Cornwall and beyond.

The Mailchimp Academy was launched in March 2020 enabling their partners to receive certifications in specialised areas which focus on the various digital marketing features of the platform, as well as marketing strategies.

Certifications include a series of courses and short assessments that test the partner's knowledge of the course material. Once all the tests have been passed, partners will earn a certification badge—a symbol of their expertise and valued brand ambassador.

Managing Director at FouldsCRM, Christine Foulds says: "I've been meaning to complete the assessments since it first launched in March 2020. But, the need for our digital marketing expertise increased during lockdown, and I didn't have the time to complete it. I had a calmer week at the beginning of July so I took the tests for the Mailchimp Foundation Certificate."

“It's a great way to refresh my knowledge on all the features that Mailchimp is now offering as it has changed a lot. It’s no longer ‘just’ an email marketing platform. It's also an excellent way of reminding people that I have been using Mailchimp for over eight years and know how to use the system well. Email Marketing is still one of our key services allowing us to introduce our clients to the ethos of customer retention".

Under the Mailchimp Certified Partner programme, FouldsCRM receives exclusive co-marketing opportunities, access to Mailchimp customers, 24/7 priority support, unique resources, insights and a direct insider view of Mailchimp.

Christine adds: "Having priority access to the developments of Mailchimp means we can plan way ahead for our client's campaigns and hit the ground running with new tools as they become available.

“In the past 18 months, Mailchimp has drastically changed from an Email Service Provider to a Customer Relationship Management tool, which will be of great benefit to small businesses here in Cornwall and beyond."

Please get in touch if you need any help with your customer retention strategies or email marketing.

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Closures, Launches And Everything In Between

June 7, 2024

To say that the last few weeks have been extremely busy would be an understatement. There has been a lot of change over the last few weeks and we’re still in the midst of it. So, what’s been going on? Some brands were let go. Seven of the bingo brands that I was looking after have been sold to a new owner. This meant a lot of handovers, finishing of campaigns and preparing as well as executing the exit strategy well. It was with mixed feelings seeing these brands go as I’ve been working with them for over eight years. However, feelings aside, it was a very good business decision. Some brands were migrated. On top of handing over existing brands, I also managed to migrate one of our current casino brands to a casino environment that we’re already using with the remaining casino brands. This was actually a very smooth process as most of it was handled by our partner Progress Play. Nevertheless, the CRM journeys had to be updated and we also took this as an opportunity to give the marketing material a bit of a refresh. Two of our bingo brands are being launched at a completely new platform with a company in Manchester called Grace Media. This has been very time consuming as we’re starting completely from scratch. I’m getting to know new systems like XtremPush which I’ve not used in the past. Setting up new CRM journeys, promotions, terms and conditions as well as updating the look and feel of the brands has kept me very, very busy. New brand was taken on. As part of the new partnership with Grace Media , we took on a new bingo brand called BOGOF along side our two brands that we’ve migrated to Grace Media. I had the pleasure of going to Manchester and working with the team for a week. What else? On top of that, I started work with a new Klaviyo customer called Blue Line Abrasives . It’s an industry that I know where little about so it’s great to have their team at hand to assist when I have product related questions. What’s next? Over the next few weeks, things should slow down and settle a bit. Fingers crossed.

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Has it really been three years?

By Christine Foulds • September 22, 2023

On a Friday afternoon, when all the main tasks had been done, I wondered when was the last time that I uploaded content onto my blog? I knew it has been a while, but I would have never thought that it was close to three years. Yikes! It’s one of the key rules of digital marketing to stick to a frequency of posting content online but as everyone can see, I failed. Luckily, the reason puts a smile on my face. I'd always hoped that I would be in this position when I first decided to set up FouldsCRM. I’ve just been incredibly busy. Over the last three years, I’ve increased my client portfolio quite significantly. Here is a quick overview: I started to work with the email marketing platform Klaviyo assisting three of my clients to migrate from Mailchimp to Klaviyo. None of them have regretted their decision and have seen a boost in email marketing sales due to changing the platform. I started to manage the CRM for 8 additional casino brands who use the Progress Play software. This was quite work intensive as we were the first ones to run their own CRM out of all of the Progress Play partners. It’s been an incredible 12 months since we took over the CRM. I welcomed back clients that were lost due to COVID which was really lovely. The travel industry was hit especially hard so being able to work with these businesses again has been really rewarding. I joined Mayple as one of their email marketing experts as part of their partnership with Mailchimp. The project aimed to show existing customers how to use the platform more effectively. Even though I thoroughly enjoyed being part of the Mayple community, I decided a few weeks ago to stop as most of the clients are based the United States. The time difference wasn’t working for me and my family. Family always comes first even though I’d have loved to continue working with the Mayple team. I worked on a few ad-hoc projects. Even though my blog and overall website haven’t been updated as much as they should have been, FouldsCRM is busy and I’m open for business!